Blog
Knowledge, tips and case studies from the world of websites, AI and marketing.
AI chatbots, GDPR and the AI Act: what to know before you deploy
From 2 August 2026 a chatbot must disclose it is AI, and GDPR has applied to conversations all along. Consent, data, contracts and transparency - a practical guide, no scare tactics.
Read more →
An AI chat on your business website: what it really does, what it costs, and when it is not worth it
An honest look at AI chats, from practice: a chat like this works on our site. What it does well, where the market hides costs, and why ours runs on one flat subscription with no meters - no AI provider accounts, no usage invoices.
Read more →
Structured data: how Google and AI actually read your website
Schema.org markup does not lift rankings and is not a ticket into AI answers - and yet the agentic web is being built precisely on it. We explain what it really does and how to implement it sensibly.
Read more →
The llms.txt file: what it is, what it really does, and how to prepare a site for AI
Does llms.txt make AI cite your business? We explain what the file really does, what it does not (Google confirmed it has no effect on rankings), and what decides your visibility in AI answers.
Read more →
Agentic Browsing in PageSpeed Insights: where does the new section in your scores come from?
Google widened the PageSpeed audit with a new category that scores how ready a site is for AI agents. We explain where it came from, why scores may look lower, and what we do about it.
Read more →