Case study: 47-400.pl - a local business directory with a map and 360° views

The challenge

Local businesses get lost in nationwide directories

Someone in Racibórz is looking for a mechanic, a good dentist or a place to grab lunch. They type it into their phone and land in a nationwide service full of ads, where the number for the garage is three years old and half the listings are companies from the other end of the country. Meanwhile, a solid workshop two streets away has no site of its own, so for the search engine it barely exists.

47-400.pl flips that around. It is a directory focused on a single town, where the data is current and companies are arranged the way residents actually look for them: by trade, by neighbourhood, by what they can see on the map. A local business gets a listing without building a site from scratch, and the neighbour two streets over finally finds them.

Scale and data

1,300+ firms

That is how many businesses made it into the directory - and we did not type them in by hand. The data is pulled from public registers (the national business register and the VAT taxpayers' white list) along with Google and OpenStreetMap, then sorted into 20 categories and dozens of subcategories. So the directory is full and current from day one, instead of sitting empty while it waits for someone to add their own company.

Map and 360° view

The whole town on a single map

The heart of the portal is an interactive map of Racibórz with a pin for every company. You can filter by trade, click a point and jump straight to the listing. On top of that came something you won't find in a typical directory: 360° aerial panoramas that let you look around the area before you even leave the house.

An interactive map with pins for every company and a trade filter
360° aerial panoramas - the area seen from above
Smooth on a phone, with no heavy plugins

A resident sees at once where a company is and what its surroundings look like.

Map of Racibórz businesses and aerial view modes on 47-400.pl

Company profiles

Every company with the full picture

A company profile gathers everything a customer is after in one place: the address, phone number, opening hours, Google ratings and directions on the map. The pages are set up so Google understands this is a specific local business, not just another page lost in the crowd.

Contact details, hours, Google ratings and directions
Data for the company - clear to Google
Some descriptions prepared with the help of AI and labelled as required

A customer gets the full picture without hopping across five different sites.

Speed and search

Thousands of pages, yet it runs like one

Despite more than a thousand companies and thousands of pages, the portal opens in a flash. We built it in pure HTML - ready-made pages served from servers around the world, with no database queried on every visit. The search suggests results from the very first letter you type, and a keyboard shortcut opens it in a fraction of a second.

Ready-made, lightweight pages on servers around the world - no stutter under traffic
Search with suggestions from the first letter
Low running cost despite the large number of pages

A resident finds a company faster than they can get impatient.

The 47-400.pl directory - themed categories and browsing

For local business

Visibility tailored to the need

A company doesn't have to build its own site to show up. The basic listing is free, and anyone who wants to show more picks a premium listing with extra details, or even a dedicated page on a separate address. Everyone decides how much they want to say about themselves.

A free basic listing for every company
A premium listing with extended details and a gallery
The option of a dedicated page on its own address

A local entrepreneur steps online in a small move, with no big budget.

The 47-400.pl homepage - local business portal for Racibórz

The result

A living portal that grows with the town

1,300+companies available right away, with current data from the registers

20categories and dozens of subcategories arranged around real searches

360°aerial panoramas and a map of the whole town in a single view

The portal is live and keeps growing. The whole thing is fast, lightweight pages on servers around the world, so it is cheap to run and resilient to traffic spikes.

See 47-400.pl live →

We will build a portal like this
for your town or industry

A directory with a map, register data and company profiles works well beyond a single town - the same idea fits a county, a chamber of commerce or an industry portal. We tailor the scope to what you want to show.

Get a quote Let's talk

Frequently asked questions

Where does the company data in the directory come from?

We pull it from public registers, such as the national business register and the VAT taxpayers' white list, along with Google and OpenStreetMap maps. That way the directory is full and current from the start, and a company doesn't have to do anything to appear in it. The owner can submit corrections or expand their listing at any time.

Does a company have to pay to be in the directory?

No. The basic listing is free and covers the essentials: name, address, phone number and location on the map. Only the extras are paid, such as a premium listing with a gallery and extended information, or a dedicated page on a separate address.

How is this portal different from large nationwide directories?

By its focus on a single town. Instead of thousands of companies from across the country, you get local businesses arranged the way you actually search: by trade, by neighbourhood and on the map. On top of that come 360° aerial panoramas you won't find in a typical directory.

Do the 360° panoramas and map work on a phone?

Yes, and smoothly. We built the map on a lightweight technology that doesn't strain the phone, and the whole portal is built in pure HTML served from servers around the world - with no database, so it loads at once. Most people search for local businesses from a phone, so this is a priority for us.

Will you build a similar portal for my town or industry?

Yes. The same idea - a directory with a map, register data and listings - works for a single town, a county, a chamber of commerce or an industry portal. We match the scope to what you want to show and how large the directory should be. The easiest way to start is a short conversation or a no-obligation quote.

How much does a project like this cost?

The price depends on scope: the number of companies and data sources, whether you want a map and panoramas, and the listing model. The best first step is the quote form - you describe what you want to build, and we come back with a concrete proposal and cost.