Case study - Excellent PRO
A site that speaks to the customer in their language
The Excellent PRO multilingual brand site - visible in local Google and just as fast in Poland as in Germany or Italy.
The Excellent PRO multilingual brand site - visible in local Google and just as fast in Poland as in Germany or Italy.
Excellent PRO is a professional nail styling cosmetics brand present across several European markets. We built its multilingual brand site: a place that presents products and knowledge, builds its Google ranking separately in each market, and collects applications from companies that want to become distributors.
That sounds simple, yet it takes several things at once. Speaking to a visitor in Berlin and in Milan in their own language. Showing up high in the local Google of each country. Loading just as fast in Prague as in Warsaw. And checking a counterparty before their application reaches the team. We broke each of those down into a concrete solution below.
Content is written once, in Polish. The other language versions are generated from it automatically - there are seven today, and the site's structure is ready for more markets. Each version gets its own address and hreflang tags, so Google reads it as a distinct site assigned to its country, not as a copy of the Polish one.
The form for prospective distributors does far more than the usual "send and wait". The moment it is submitted, the company number is checked automatically: a Polish VAT number against the Ministry of Finance whitelist, and a foreign EU VAT ID against the EU VIES system covering 27 countries. The name and address fill in straight from the official registry, so the application reaches the team already pre-verified, with no manual retyping.
A chat waits on the site, answering in the visitor's language and sticking to the brand's specifics instead of guessing. It draws on Excellent PRO's own knowledge base, edited from a panel, and on the blog articles - reaching into the full post when needed. It works within clearly set boundaries: no medical advice and no quoting prices.
We prepared the site for search engines in every market, and for the new habit in which answers increasingly come from AI assistants. On top of that, a full set of product tools that lead the customer straight to the right product instead of leaving them with a bare list.
Pure HTML served from servers around the world, fonts hosted by us, the most important code loading first. The result shows in black and white in Google's PageSpeed audit.
Mobile, June 2026. LCP 1.7 s, CLS 0. Values are estimates and may vary.
Check the result live →Multiple languages for multiple markets, local-site speed, automatic counterparty verification, an AI assistant with a knowledge base and SEO - we shape the scope around how your business actually works.
Yes. You write the content in one language, and the other versions are generated from it automatically - each with its own address and an hreflang tag that tells Google which market it targets. A new market is then one more language, not another site built from scratch. We match the number of languages to the markets you actually sell in.
The moment the form is submitted, the company number goes to official sources: a Polish VAT number to the Ministry of Finance whitelist, and a foreign one to the EU VIES system covering 27 countries. The name and address fill in from the registry, so the application reaches you already pre-verified, with no manual checking.
It is an on-site chat that answers customers in their language and sticks to your company's specifics instead of guessing. It draws on your own knowledge base, which you edit from a panel, and on blog content - reaching into the full article when needed. Every new blog post immediately widens what the assistant can say.
Yes. We build it as a static service on a global CDN, a network of servers spread around the world. A visitor is served the page from the node nearest them, so in Berlin or Milan it loads just as fast as a local site next door.
Yes. Multiple languages, speed, counterparty verification, an AI assistant and SEO are not tied to any one industry - we assemble them around how your business works. The easiest way to start is a short conversation or a no-obligation quote.
The price depends on scope: the number of languages, the integrations required and whether an AI assistant and a blog come into play. The best first step is the quote form - you describe what you need, and we come back with a concrete proposal and cost.